Reading List: What’s the Future and Why It’s Up To Us

On the flight out to Seattle on Sunday, I finally finished up Tim O’reilly’s overtly named What’s the Future and Why It’s Up To Us. In a coincidence of timing, this morning I also scanned across Jeff Atwood’s reference to an observational call to action (from Pamela Druckerman) in the following tweet:

The book was a deep read on how Tim has observed transformative change occurring in recent decades.  There are ample examples, including very current trends in politics, technology, and economics, where the reader is walked through the development of a new mental map to understand why the change made sense.  It’s often the case that looking back on disruptive changes, they seem obvious and inevitable, but it takes a spark of ingenuity or genius to build that new map without the benefit of hindsight.  The challenge that the book hopes to instruct, is to identify opportunities for reframing our own views in ways that lead to constructive, but disruptive change.

Tim has been well positioned to observe and report, and includes anecdotes and quotes from key players in past significant disruptions.   There are also many references to traditional business authors, like Drucker and Collins that will be familiar to many MBA students, including critical takes on some widely held beliefs about what makes business tick, especially in the United States.

Beyond understanding the processes of disruptive change, the book spends quite a bit of print developing ideas about what types of changes are good for people, good for humanity, and good for the future.  In what seemed like an echo of this theme in the book, this morning I sat through an amazing keynote by Microsoft’s Satya Nadella which included a professorial call to action for developers to build the future that humanity needs by embedding privacy, security, and ethical choices in the systems and AI that we build for the future.

This book is a great read if you want to gain some knowledge about historical twists and turns in the technology industry, to slightly reprogram your brain for how to look out for disruptive change, and prepare yourself to help make a positive impact on the future.

Reading List: Ruby on Rails Tutorial: Learn Web Development with Rails (2nd Edition)

Over the past several months, I very slowly worked my way through Michael Hartl’s Ruby On Rails Tutorial and just wrapped things up last weekend.  As someone who has worked in many different programming languages over the years, I found this to be a great survey on how Rails can be used to build functional web apps.

The majority of the book is spent methodically building out a basic Twitter clone.  I like the way that concepts like MVC and TDD were introduced, but I question whether I might have been a bit lost if I wasn’t already familiar with them.

The writing style was very easy to follow, and I liked the predictable flow of Write Tests, Code, Test, Repeat.  I do wish that whomever curates the Kindle version would eliminate all of the “Click here to view code image” links, but that was only a minor distraction.

The author rightly states in the intro that a basic understanding of HTML and CSS is needed.  If you’re starting without that baseline, a lot of the sample app is going to seem like magic, and relying on magic is a bad way to code.  As it stands I feel like a lot of the Ruby code in the book was a bit on the mystical side, so I’m probably going to find a good Ruby book for my next technical read.  If you want to take a look at where my sample ended up, you can see the code at: https:/ and I’ve got the sample running on Heroku at

Overall I’d say that if you’re familiar with other web frameworks like ASP/ASP.Net, PHP, JSP, etc. this is a great book to introduce the Rails framework.  I’d probably recommend diving into a Ruby book first if you have the interest.

The book is available from Amazon

Reading List: Linchpin

During some recent travel I had enough time to read Seth Godin's Linchpin, cover to cover in one sitting.  Well actually it was two sittings back to back with a layover in Dallas Fort Worth, but close enough.

Looking back, I almost wish I had stretched this over several days since the concepts take a bit of time to bake. Godin appropriately points out early in the book that the ideas will meet with resistance in your mind. In fact, one of the main premises in the book is this idea that we are all basically of two minds. Our creative social mind, and a nicknamed "lizard brain" that resists risk and sometimes sabotages our ability to put forth our best effort. My lizard brain was on full alert as I crammed through the book, but strangely that helped me to at least validate some of the theories in the book in real time.

This book is different from the other Godin books that I have read in that it wasn't prescriptive in how to accomplish a goal, reach an audience, or spread an idea. It was more of a manifesto, a plea for the reader as an individual to be different.  The different that Godin is pushing for requires breaking the rules of conformity and abandoning the repeatable cookie cutter factory-like methods that so many industries cling to in the name of quality.  He asks the reader instead to focus on human interaction and emotional nuance and makes a compelling argument that this will allow the reader to stand out, do more, and become indispensable to the organizations they serve.

Godin rounds out his argument with anecdotes of modern successful linchpins, historical perspectives about why the current career landscape encourages cookie cutter behavior but actually favors certain types of rule breaking, and even gives some basic evolutionary neurology backing for his theories.

This book is a great read if you are looking to stretch your mind a bit about what it takes to stand out, be successful and make a difference.

Reading List: Outliers

It took me two attempts to get through Outliers.  The first time I started reading this book, I had trouble getting past the fact that everyone focuses on the “birthday” success factor when talking about the book, and outside of sports I tend to think that other factors are more important to success.  I’m glad that I decided to re-tackle this book on the plane because the latter part of the book covered some of my own preconceived ideas about success, and added several new facets as well.

If you have heard of Outliers have most likely heard the correlation between professional sports “stars” and their birthdays.  Basically Gladwell highlights a correlation between those who are the oldest players  in a year-group, and those who grow up to be successful athletes.  This correlation is provable across many different sports, and Gladwell argues that the attention these players get from being just a bit better due to physical advantages means that they get more playing time, more praise and more practice, and that this cascades and accumulates, ensuring that they have more opportunity to excel and become experts.

The later part of the book brings in many other factors that drive “Outlier” like success.  There are a few other circumstance type drivers, such as the year when someone is born, or the historical experiences that a culture shares.  Gladwell also points out several Outliers that had happenstance advantages, such as being given a unique opportunity at a key point of personal development.

Gladwell revisits the idea of “time spent practicing” later in the book, but in more of a comparative way instead of the “10,000 hours to excellence” that was highlighted earlier in the book.  One such comparison was academic achievement in different countries, compared with the lengths of their school year.  This highlighting of marginal differences was much more compelling to me than the first part of the book.  I also appreciated that the end of the book discussed some ways we can eliminate the biases that our “normal” way of life imparts on us.

The last running theme that struck a chord with me was that success is not a matter of personal will, but rather a mixture of will, chance and opportunity.  I do paradoxically wonder what happens when more people are given the knowledge of what it takes to become an Outlier, and they set their will toward making it happen.

Reading List: Pleased But Not Satisfied

This small book by David Sokol holds some interesting perspectives about managing change, from one of Warren Buffett’s chief lieutenants.  A lot of focus is placed on the Plan, Execute, Measure, Correct cycle, and after reading this book, it’s very easy to notice the absence of the “Measure, Correct” portion of the cycle in many change initiatives.  Too often as leaders, we have a tendency to stick to the plan simply because we are committed to our decisions. 

Sokol makes judicious use of personal and business anecdotes to highlight the points he’s making, but doesn’t belabor the reader with too much domain specific detail.

If you can get your hands on a copy, it’s an excellent quick read.

Buy from