Reading List: Googled

Ken Auletta has written a great book about the changes that are happening in advertising and in media, against a backdrop of Google’s rise to prominence, with some interesting insights into the Google culture.

Auletta seems to have enough proximity to some of the major players that he paints a vivid picture of the personalities and motivations of high-level Googlers, specifically highlighting why Google is different from most major corporations.  It would be interesting to hear an inside opinion of how accurate the portrayals were.

This book is a worthwhile read, whether you are involved in the tech industry, media, or even as a consumer who wants to understand more about why and how “free” really works on the Internet.