The end of bad car commercials?

Stephen Broadwell thinks that Neilson’s decision to start rating television ads might mean the end of bad commercials.  I think the advertisers are going to have to wade through the five stages of grief, but Neilson is definitely poised to be the undertaker with this latest move.
 
A while back I blogged about new media models, and linked to an idea from Mark Cuban about bringing the eyeballs back to commercials.  I think Cuban’s idea will seem even more obvious after Neilson starts releasing this kind of data.
 
From my previous post: “The only way that the effectiveness of commercials is going to go up is if the networks make them interesting. If it’s compelling, timely, in-context with the show I’m watching, or funny, then I might pay attention.  Otherwise, you might as well let me skip it because I’m not paying attention anyway.”
 
And for the curious, the five stages of grief are:



  1. Denial and isolation: “The numbers must be wrong.  We’ll hire consultants to prove the numbers wrong.”
  2. Anger: “How dare you do this to me?!  It’s the Tivo’s fault!” 
  3. Bargaining: “Ok, we’ll just adjust our rates and it’ll be ok.”
  4. Depression: “How are we going to maintain our business?”
  5. Acceptance: “How can we leverage what we now now?”

(from wikipedia http://en.wikipedia.org/wiki/Five_stages_of_grief)
 
Just watch how advertisers react and see if it follows the pattern…


 

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