I was going to write a post about Google’s business model for hosted services, but Joe Wilcox at the Microsoft Monitor Weblog beat me to it. In his post Google: It’s not about search, Joe outlines how it’s about information lock-in. I can’t say it any better than Joe did, so I’ll just encourage you to go read his post. Joe’s explaination applies to pretty much everything Google is currently doing, and to most of the rumors about what they might be doing in the future. It’s not about advertising, it’s about control of the market.