2005 Predictions – Blogging

  1. Someone at a publicly traded company will blog about something they shouldn’t. Major media will pick up on it, the stock will tank, shareholders will be pissed, and the SEC will get involved. Corporate blogging will never be the same.
  2. Technology will catch up. Someone will release a real blogging client that supports both posting and reading in a truly integrated experience. It will be as easy to use as MSN Messenger, and it will be the beginning of a wave of non-geek bloggers.
  3. Conversational blogging will get better. Comments will become passé because someone (Technorati, PubSub, etc.) will develop a javascript include that can be incorporated into your blog template that provides bidirectional linking between conversational blog posts. The technology will automatically provide links to other blog posts that link back to the currently displayed post.