Someone at a publicly traded company will blog about something they shouldn’t. Major media will pick up on it, the stock will tank, shareholders will be pissed, and the SEC will get involved. Corporate blogging will never be the same.
Technology will catch up. Someone will release a real blogging client that supports both posting and reading in a truly integrated experience. It will be as easy to use as MSN Messenger, and it will be the beginning of a wave of non-geek bloggers.