Is Godin’s “Purple Cow” turning into an Ideavirus?

I’m currently taking a Marketing class for my MBA, and I picked up Seth Godin’s “Ideavirus” and “Purple Cow” books as side-reading (unassigned).

Now I’m starting to notice these ideas picking up steam and showing up on blogs that I read. The latest is from Cameron Rielly (Crumpler bags have a Purple Cow)

I started digging a bit and found that Seth Godin actually has a blog as well. Subscribed, check!

It’s going to be an interesting couple of years as businesses try to change their marketing, and more importantly, their advertising models. Consumers are tired of all the noise, and traditional advertising is losing its effectiveness.

Apple Makes a Play for NT Orphans

Apple Makes a Play for NT Orphans

Ok, I’m a big Microsoft fan, and I build most of my customer solutions with Microsft technology (except for the occasional Linux box), so I’m not quite sure what to think of this. My first thought was, “Apple doesn’t do servers well, this won’t be a problem”. Of course the reality bug bit me and reminded me that is what people used to say about Microsoft before Windows NT was born.

Microsoft: Consider this your Call To Action… Differentiate yourself! Call all those heavy-brained folks that you’re hiding over in Microsoft Research and see what useful technologies you can fast-track to the server product. Don’t sit idly by as OS and Apple chip away at your market share…

Is your blog full of gooey goodness?

In an effort to grossly oversimplify the blogosphere, I’ve come up with an analogy. Blog posts that point to other blogs are toothpicks. Posts that point out of the blogosphere (to non-syndicated news articles or other websites) or that are originally authored are gumdrops.

With this post, Blobservations has hit a toothpick:gumdrop ratio of 11:6. This is close to my 2:1 target. Scoble seems to run about 1:1 most days, whereas one of my other favorite bloggers, Josh Legard, is running at 3:2 for the posts that are currently on his front page.

What’s the point? Gumdrops are the gooey goodness of the blogosphere. They are what we actually care about. If I had time to read every news article and original blog post on the internet, then I would acquire all of the information that I need (and then some!) But I don’t have time, and that’s where the toothpicks come in. Toothpicks are the glue, they give shape to the blogosphere, and they’re effectively an organic search that we use to find the information that we desire. Some of the blogs on my blogroll are there because they provide good quality toothpicks. They lower the signal-to-noise ratio and allow me to find what I need. Others are there because they produce lots of gooey gumdrops. I would consider most RSS syndicated news sites to be 100% gumdrop sites. Many of the bloggers in the “MS Bloggers” category on my blogroll are heavily biased towards gumdrops as well. The Moon Gals almost always post gumdrops.

What does it all mean? Blogs are useful because they allow us to find relevant information.. Your toothpick:gumdrop ratio describes how you contribute. Gumdrops add to the content available on the blogosphere. Toothpicks contribute to the organization of the blogosphere. Both contribute to the usefulness of blogs.

You can take it with you…

Not yet, but I think these folks are on to something big…

The mechanism would be different, but I would wager that Google is quietly working on technology that would give the same experience through different technical means.

Here’s how I would like to see this work. I want to carry a token, be it a Smartcard or SecureId, or something of the like… Anywhere I go, I want to be able to sit down at a PC appliance, and my workspace comes to life. Documents, web windows, email, messenger, all come to life.

Maybe I could even have a couple of tokens. One for my work profile, another for consulting work, another for personal stuff. Each one would open up a workspace on the appliance I’m sitting at.

For this to take off, I see a few key features that must be met:

– It has to be fast. I’d use the time it takes a PC to hibernate/un-hibernate as the max. If you could bring it on-par with suspend-resume times, you’d be there.

– It has to be ubiquitous. Really… I have to know that wherever I might have a whim to hook up, I’ll be able to.

– It has to be secure. I don’t want some teenage hacker to hop on the appliance after me and be able to find my files.

– Software licensing must fit the model. I wouldn’t mind having all of my applications tied to a SecureID, but there’s a lot of resistance to this type of thing.

Now that I think about it, this idea meshes pretty well with recent assertions by Bill Gates and Jonathan Schwartz of SUN that hardware will be free in the future.

This could be the “Next Big Thing”, or maybe even the “Killer App”…