Is Godin’s “Purple Cow” turning into an Ideavirus?

I’m currently taking a Marketing class for my MBA, and I picked up Seth Godin’s “Ideavirus” and “Purple Cow” books as side-reading (unassigned).

Now I’m starting to notice these ideas picking up steam and showing up on blogs that I read. The latest is from Cameron Rielly (Crumpler bags have a Purple Cow)

I started digging a bit and found that Seth Godin actually has a blog as well. Subscribed, check!

It’s going to be an interesting couple of years as businesses try to change their marketing, and more importantly, their advertising models. Consumers are tired of all the noise, and traditional advertising is losing its effectiveness.